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We had a coffee with Octavio, the new Sales & Business Development Director of Entertainment Solutions (ES), to get to know him a little more and discover his vision of the challenges facing both our company and our solutions ZAFIRO, as well as the hospitality sector before this new global pandemic situation.

– What are the main challenges you face in your new position?

The main challenge that I have set myself, in the current environment in which we find ourselves, is to convey to our clients and to the market in general that ZAFIRO is here to respond, in a reliable and agile way, to the new technological needs that have arisen .

For this, at ES we have decidedly committed to developing new functionalities and solutions that offer guests the necessary tools to make their stay safer, more pleasant and more enjoyable.

Therefore, our priority is focused on reinforcing ZAFIRO’s position as a leading technological partner in the hospitality sector.

– Describe yourself in five words

It is always difficult to define yourself, but here we go! I remain optimistic, empathetic, assertive, logical and detailed.

– Regarding the market in which our ZAFIRO solutions operate, what do you think are the strengths of the hotel industry at the moment? And the weak points?

Strengths: There is currently a wide hotel offer focused on quality and user experience where technology plays a key role (digitization of processes and services, optimization of resources, automation, personalization and entertainment).

Weaknesses: nobody escapes the uncertainty that the global tourism sector is experiencing right now, which quarantines, never better said, decision-making

– What are your predictions for the hotel sector for the last months of 2020?

In general, we are faced with great prudence in decision-making. However, many operators are going to take advantage of this moment of stoppage as an opportunity, optimizing and innovating their models and services, where ZAFIRO will be at their side offering all its experience. These operators will be strengthened against the rest, since we must not forget many of the structural changes that have come and have come to stay.

ZAFIRO as a successful technology partner

– How do you think ZAFIRO can help with its solutions to establishments in the current situation?

The digital solutions offered by ZAFIRO are being of great help in the current post-covid environment, in addition to achieving the elimination of paper with all the environmental and cost benefits that this implies, our systems allow digitizing the most important processes of a hotel and responding to the new habits of use of services (check-in amd check-out, digital key, capacity control, management of bookings and services, cleaning protocols) and entertainment of guests (Cast, VOD, information), and always in the more intuitive and effective, focusing on guest satisfaction.

– Imagine for a moment that I am a potential customer interested in ZAFIRO. Try to briefly convince me why I should put ZAFIRO in my hotel.

The most important reason is that in ZAFIRO you are a trusted partner. On the one hand, our extensive experience in the sector supports us, but above all, the satisfaction and great loyalty that our clients show us every day.

Of course, this trust is earned by offering the most avant-garde technological solutions on the market, but always hand in hand with active listening and personalized attention; and also complying with the highest standards of quality and corporate social responsibility. In ZAFIRO you will find the answer to your needs.

Last September 24th, our Regional Director in Central America, Josefina Castro, participated in the Networking meal organized by ACOTUR, and sponsored by HRG Human Resources Generation, as part of the strategic activity of this organization.

These types of activities link the different systems and modalities of vacation clubs and providers related to tourism in the Mexican Southeast.

The meal took place at the CAO Restaurant in Puerto Cancun, and 50 associates and affiliates who represent the most important chains in Cancun and Riviera Maya participated. Included on the agenda was the recognition to ZAFIRO by Entertainment Solutions as a new affiliate, received by our representative Josefina Castro.

These types of activities demonstrate the effort of our office in Mexico to strengthen ties with the main chains of the sector in the area, in addition to generating strategies to spread the benefits of our ZAFIRO interactive solutions and give the necessary support with them to the hotel establishments With this, we can get closer together to the recovery of a sector damaged by the global pandemic of COVID-19.

This is just the beginning!

At Entertainment Solutions we face constant changes in the hotel sector, both for those that occur at a technological level and those that arise from the technological transformation of the guest.

As a result of this desire to adapt to the needs of the sector and improve day by day, from Entertainment Solutions, we maintain our commitment to innovation and renew the Innovative SME seal that the Ministry of Economy and Competitiveness grants, and that by certifying us AENOR, accredits us as an innovative and entrepreneurial company.

The British company Intercontinental Hotels Group (IHG) has officially announced the ZAFIRO certification as a recommended solution for its establishments to face the new normality of the sector in the most efficient way.

ZAFIRO by Entertainment Solutions has been chosen as one of the 4 preferred providers to help the different hotels of the company to minimize the number of times that customers have to touch devices, surfaces or interact closely with staff. In short, ZAFIRO is presented as a key solution for the different IHG establishments to transform the customer journey into a contactless journey in a memorable way.

In these days of global crisis, our dependence on technology is evident. A unit that also moves to the tourism sector and to the guest’s own stays in any hotel establishment.

Technology is not only a door to the world, to information and entertainment, but it also helps in many occasions to be more respectful with the environment. For example, if we focus on the hotel environment, it is a perfect channel to avoid excessive paper consumption both in the hotel and in the rooms. And that’s where solutions like ZAFIRO IPTV come into play.

ZAFIRO IPTV, optimization of resources and guest satisfaction

Sustainability is one of the aspects that are also often taken into account when making the decision to bet on interactive solutions that are present throughout the customer journey. These types of solutions not only offer guests all the necessary information about the hotel and its services, but they are also more respectful of the environment and the environment. This is possible thanks to the fact that solutions such as ZAFIRO manage to reduce the indiscriminate use of paper while personalizing the information displayed to the guest throughout their stay. In addition, the versatility and immediacy that ZAFIRO offers to show information to the guest, also favors that the establishment can significantly reduce some of its operating costs.

ZAFIRO by Entertainment Solutions, committed to caring for the Earth

Entertainment Solutions is a signatory to the United Nations Global Compact, and therefore we have the firm intention of complying with the principles of Corporate Social Responsibility discussed in it.

With this in mind, our goal is to contribute to the improvement of society and the environment both in the long and short term. The annual presentation of our Communication on Progress (COP) shows the company’s efforts to implement these principles and support any action related to compliance with them.

Despite the complicated situation that we all live in today due to COVID-19, from Entertainment Solutions we do not want to forget about such a fundamental issue as the care of our planet. Achieving and even exceeding the guest’s expectations while being respectful of the environment is possible!

Happy World Earth Day!