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For a year now, ZAFIRO has been an active part of the Asociación de Complejos Vacacionales y Turísticos (ACOTUR) which, with just three years of operations, has become one of the main tourist groups in the vacation and timeshare industry in Mexico, by bring together a large group of affiliated and associated companies with more than 100 hotels and an offer of 40 thousand rooms.

It is thanks to this association that hotels and industry suppliers can work together to consolidate their relationships and generate successful strategies. On the one hand, hotels benefit from the security of having trusted technology partners and, on the other hand, companies that develop this type of solutions for the sector can present their products in an environment of mutual trust.

For all this, ZAFIRO from its office in Cancun, could not be absent! We have actively participated in the numerous activities that ACOTUR has held throughout the year, such as the networking meetings attended by some of our clients such as Palladium or Atelier, allowing us to use their experience as success stories that can be replicated in other developments applied to the vacation club.

Improving the interactive entertainment experience in hotels

“It is a great honor to have companies in ACOTUR with great experience and leaders in the sector, such as ZAFIRO, which with their technological services contribute not only to improving the entertainment experience of tourists, but also to strengthening the operation of the vacation industry. of the Mexican Caribbean and place it among the best in the world.”  Guillermo Muhech, Executive Director of ACOTUR

“Our goal is not to be just a supplier; we want to be a commercial ally supported by the best cutting-edge technology. Collaborating with ACOTUR and its associates is a clear example of the vision of continuous improvement that the three parties share, to give the greatest added value to guests, and that they feel safe and always cared for. For the property’s operations and sales areas, we are not only a point of sale, but we are also an analysis instrument available 365 days a year. There is nothing that fills me with more satisfaction than clients recommending us to other hotel groups with our system, because they are happy to use our ZAFIRO ecosystem as the basis for the interactive and entertainment services of their properties.” Josefina Castro, Regional Director Middle America for ZAFIRO.

This is just the beginning; we are sure that in the coming months we will have more opportunities to develop this alliance for the benefit of ACOTUR members.

And what are you waiting for transforming the hospitality environment? Contact us and we will help you find the ZAFIRO solution (WiFi, Mobile, IPTV and Cast), that best suits your needs!

We had a coffee with Josefina Castro, Regional Manager in LATAM, to get to know her a little more and discover her vision about the challenges faced by both our company and our ZAFIRO solutions. Moreover, we also had the opportunity to talk about how the hospitality sector is facing the, already certain, recovery from the pandemic.

How do you drink your coffee?

The coffee is drunk warm, with a little cream. When?… at the beginning of the day. After taking this first coffee, the day begins for me.

Describe yourself in five words

I am passionate about Sales. I am disciplined, competitive, customer-oriented, decisive, always positive, and cheerful.

It seems that we are leaving the pandemic behind and we are traveling again. What is the biggest challenge for ZAFIRO?

Our greatest challenge is the consolidation of ZAFIRO as an ecosystem that is always at the forefront. We have a firm commitment to our clients and, in general, to the entire hospitality sector, so that ZAFIRO is valued as a platform adapted to the new normal, functional and capable of dealing with the contactless needs derived from the situation we are facing. All this without the guests losing the essence of the close relationship with the hotel staff if they wish so.

From your point of view, how will technological innovation help in the recovery and growth of the hospitality sector?

It’s the key. Our strategy revolves around 4 key ideas:

Contactless, respecting the protocols and sanitary measures of the new normal.

Sustainability, in line with the growing environmental awareness.

Hyper personalization, an offer totally adapted to the needs of the guest.

Analytics, for continuous improvement in the customer experience.

All this based on the digitization of the key moments of the customer journey. In short: technological innovations are essential.

Talking about guest experience, what is the strength of ZAFIRO?

We are aware that we must respond to the current needs of the hotel environment and for this it is necessary to be present at all the key moments of the customer journey.

We start preparing our stay at home, with the pre-check-in. We arrived at the hotel and, almost without stopping at the reception, we already have access to the hotel’s WiFi and the digital key on our mobile phone. In our room, we can enjoy the best interactive entertainment on the TV, share our favorite series from our mobile or buy and book services through the in-room TV or the mobile device. We go out to the common areas and we are informed about all the activities that we can enjoy, and about the capacity of this areas and their state of cleanliness, and we can book a table in our favorite restaurant. Finally, we prepare the check-out comfortably from the room.

At all these times, ZAFIRO offers the possibility of integrating the experience under the same ecosystem, offering a complete interactive experience and achieving the desired “wow effect” in the guest.

ZAFIRO’s modular format makes it one of the friendliest platforms on the market, allowing our clients to design their own solution, adjusting to their devices, requirements and budget, thus becoming the perfect ally to achieve the objectives.

What are ZAFIRO’s expansion and growth plans in LATAM?

For years, our interest in America has not stopped growing. In 2020 we have increased our technical, commercial and customer service resources in Cancun, to improve our service to all our projects in the region. In America we reach more than 22 thousand rooms from New York to Santiago de Chile, it is a market that we cannot forget!

This last year, 2020, we have not been standing. We have signed strategic alliances with hotel and tourism associations in Mexico and Colombia with whom we are working on technology projects so that their affiliates can offer an unforgettable stay to their guests.

By the end of 2021 we will be increasing our presence by 10% with the opening of several very important projects in the region that were paralyzed by the pandemic, and we are working on new incorporations in South America.

At Entertainment Solutions we face the constant changes in the hotel sector, both those that occur at a technological level, and those that arise from the guest’s own technological transformation.

That is why ZAFIRO has successfully completed the R + D + i Project Certification process with AENOR. This process allows organizations, regardless of their size or the economic sector to which they belong, to identify the activities they carry out and are considered R + D + i.

On the other hand, we have also renewed the AENOR certificate for Research Personnel, and we continue to be present in the Public Registry of innovative SMEs. In this way, we reinforce our vocation of ICT development for the hospitality industry, at the service of all those projects that wish to take a further step in the digitization of their services at a global level.

Furthermore, as we announced a few months ago, ZAFIRO continues its collaboration with the fabric of Spanish SMEs and freelancers, making resources available in the Acelera Pyme plan.

The global COVID-19 pandemic has not slowed us down in creating solutions that match our customers’ big ideas. Thanks to a great multidisciplinary team, Entertainment Solutions is making steady progress to meet current needs, consolidating its position as a leading technology provider in the hotel sector.

Last September 24th, our Regional Director in Central America, Josefina Castro, participated in the Networking meal organized by ACOTUR, and sponsored by HRG Human Resources Generation, as part of the strategic activity of this organization.

These types of activities link the different systems and modalities of vacation clubs and providers related to tourism in the Mexican Southeast.

The meal took place at the CAO Restaurant in Puerto Cancun, and 50 associates and affiliates who represent the most important chains in Cancun and Riviera Maya participated. Included on the agenda was the recognition to ZAFIRO by Entertainment Solutions as a new affiliate, received by our representative Josefina Castro.

These types of activities demonstrate the effort of our office in Mexico to strengthen ties with the main chains of the sector in the area, in addition to generating strategies to spread the benefits of our ZAFIRO interactive solutions and give the necessary support with them to the hotel establishments With this, we can get closer together to the recovery of a sector damaged by the global pandemic of COVID-19.

This is just the beginning!

At Entertainment Solutions we face constant changes in the hotel sector, both for those that occur at a technological level and those that arise from the technological transformation of the guest.

As a result of this desire to adapt to the needs of the sector and improve day by day, from Entertainment Solutions, we maintain our commitment to innovation and renew the Innovative SME seal that the Ministry of Economy and Competitiveness grants, and that by certifying us AENOR, accredits us as an innovative and entrepreneurial company.