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Last 7th and 8th of October, one of the most awaited reunions of the Latin American tourism scene was held in Cartagena de Indias. Through the framework of the XXVII National Hospitality Congress and Expocotelco, the hotel sector was able to meet again and draw up key strategies to guarantee its reactivation.

According to José Andrés Duarte, President of the Colombian Hotel and Tourism Association (Cotelco), the main challenges of the Latin American hotel industry, and especially the Colombian one, focus on knowing how to adapt to the “new normal”; listen to the demand arising from the crisis; convey confidence; renew ties with national, departmental and municipal governments; keep jobs and even begin cautiously increasing them as activity picks up.

Josefina Castro, was the visible face of ZAFIRO in Expocotelco

Josefina Castro, Regional Director of ZAFIRO by Entertainment Solutions, participated directly in the event through her presence at the STAND 88 of the Hotel las Américas Convention Center. In addition, Josefina was also able to share with the attendees the keys on how contactless technology on cloud architecture can help hoteliers to surprise their customers, through a special presentation.

As Josefina told us, “Expocotelco was the perfect occasion for local hoteliers to discover how ZAFIRO Cloud can help them make that digital leap that the sector is asking for in order to reach the awaited recovery of the national and international tourism”

ZAFIRO Cast Cloud, key solution during the event

ZAFIRO Cast Cloud was one of the solutions that specially caught the attention of hoteliers. This solution, based on Google Chromecast technology, in addition to being a differential value in terms of customer experience, allows the hotel to enjoy all the advantages offered by its integration in the cloud.

At a corporate level, the hotel group can easily control all its properties through a single manager, having direct access to highly detailed statistics on the general use of the solution (users, total and average usage time, most used apps …).

ZAFIRO Cast Cloud also offers the possibility of creating fully customized interfaces for the welcome screen and instructions based on predefined templates or from scratch. And the solution allows great customization, being able to edit text, image, video, HTML fields and more.

But, without a doubt, we are also left with these words from Josefina as a summary of the event: “Despite these months so complicated by the pandemic, the experiences lived during Expocotelco are the perfect indication that we can finally see the light at the end of the tunnel. Good news will arrive for the sector very shortly. I have no doubt! “

The course, held on May 17th and organized by the Gran Canaria Economic Promotion Society (SPEGC in Spanish), aimed to lay the foundations to define a good plan and customer experience management. ZAFIRO attended as a speaker, represented by Octavio Marín, our Sales and Business Development Director.

Do you want to know what key points were covered during the session? Keep reading!

COVID-19 has brought important changes in the way we work and meet, with teleworking, online events and webinars being the absolute protagonists of the business landscape and the safest way to keep in touch.

For this reason, we are pleased to announce that ZAFIRO by Entertainment Solutions will be part of the virtual edition of the forum “International Hotel Technology Forum 2021”, as a Network Sponsor.

We are very proud to announce that ZAFIRO will be at the 2020 Stakeholders Conference in Dubai, organized by The Hospitality Networks next January 28-29 and 30th.

The Hospitality Network’s core purpose is to connect the vast and fast growing hotel industry across the Middle East.
They do this by facilitating key connections on both the “buyers” and the “suppliers”side with the right insights and contacts and over 20 years of experience in the hospitality industry.

And, which are the good news? ZAFIRO will be there presenting its powerful hospitality solutions! Our Regional Manager, Víctor Benito, will be there to bring hoteliers closer to ZAFIRO IPTV, ZAFIRO Cast, our powerful streaming solution, and ZAFIRO WiFi, a connectivity solution adapted to the types of networks available nowadays.

This is a great opportunity to meet future partners and clients, and we will be sure to offer a true ZAFIRO experience. Want to join us? Do not hesitate to contact Víctor Benito at!

The event, which took place on November 16, was born with the main objective of giving visibility to women in the field of technology, creating a community that promotes innovation and the role of women in issues related to new technologies , the agile work method, communication, web development or UX, among others.

Tickets for the event sold out in less than 4 minutes, this being a key indicator of the scope and notoriety that the event has acquired over the years.

Throughout the day, attendees could enjoy various presentations that were given by women specialized in the technology sector of companies such as Bitbrain, Hiberus and La Mafia, and such important issues as the generation of leads in digital marketing were discussed, the world of teleworking (with the first full talk in English), and various topics that brought significant added value to the event and that are current, such as Big Data and Blockchain.

Women Techmakers is also designed so that the little ones have contact with the world of technology, so children’s workshops with different themes were given, such as a virtual reality glasses creation workshop and another one where children were taught to program your first mobile App.

Entertainment Solutions, as an official collaborator of the event, contributed ZAFIRO Digital Signage, the solution that reported the event in real time.

ZAFIRO also had a prominent role during the day through the creation of a customized Digital Signage system that informed in real time both the schedules of the different presentations and workshops, giving specific information about the speakers and the topic to be addressed. In addition, the screens also showed live and direct activity on Twitter of speakers and attendees in relation to the official hashtag of the event, # wtmz19, thus promoting interaction and allowing an even greater impact on RRSS.