Being able to enjoy your favorite series or movie from the device of your choice and whenever you want, is the desire of any serial lover. Being able to do it from the comfort of your hotel room during the holidays is definitely a real added value. In fact, hospitality managers are becoming more and more aware of this.
According to a study conducted by Enseo, a company that provides entertainment equipment and services to hotels, streaming content platforms, such as Netflix, are intended to dethrone traditional television during the guest’s stay.
The study also states that customers spend more time in front of the screen when they are offered the possibility of using their usual streaming platforms. The viewing time of sports or news in a hotel room lasts, on average, 14 minutes, while the typical client content session is 90 minutes.
And how to get to implement this type of service in the hotel without complicated installations? With ZAFIRO Cast!
ZAFIRO Cast by Entertainment Solutions
This solution, based on Google Chromecast, has a very simple operation, making its implementation even easier for the hotel. Once the solution is configured, it is connected through the TV’s HDMI port. In addition, the device will be hidden from the guest and protected, thanks to a protective housing.
Another of the main advantages of ZAFIRO Cast is that it has a security system specially developed for the hotel environment, which blocks access to the configuration of the device to unauthorized users. That’s the reason why the guest can only share content with the TV in his room and the information he shares with the TV will be totally private.
In addition, the downloading of any additional App is not required, making the guest only to perfom three simple steps: connect to the hotel’s WiFi network, open their favorite application and press the ‘Cast’ button.
But ZAFIRO Cast is not only an efficient solution for the guest, as the hotel can fully manage the installation through a practical web tool that also allows monitoring the status of all equipments in real time.
Making the guest to feel at home and enjoy the content they like best is simple thanks to ZAFIRO Cast. Contact us to make your establishment offer the best possible experience!
The Smart hotel has become a trend of the hospitality sector that has grown greatly in the past years. More and more, chains and small hotels are committed to comprehensive digital solutions that not only allow the guest to enjoy a much more comfortable stay, but also that the hotel itself can have a much more specific knowledge about its client while increasing ROI and improve the efficiency of its processes and services.
Why making our hotel Smart?
The reasons are simple: the priority of the hotel is to ensure that the guest’s stay is unforgettable, and this happens because the experience is assimilated to that of the home. Automation, personalization and privacy will make customers increasingly trust the establishment.
Sustainability is another important aspect when making the decision to bet on Smart solutions, more respectful with the environment. How? Eliminating, above all, the use of materials such as paper, replacing them with technological solutions that personalize the client’s stay from check-in to check-out. This carries also a reduction of both energy and operational costs for the establishment.
And where can this transformation begin? Implementing interactive solutions like ZAFIRO IPTV!
ZAFIRO IPTV, an advanced and efficient technological solution
Thanks to the infinite possibilities offered by ZAFIRO IPTV, each establishment that has this solution will have the possibility to combine and use its modules so that its guests have an exceptional experience , ensuring a return on investment.
Which are the modules that ZAFIRO IPTV has to offer?
– ZAFIRO VoD: Complete management of video and music on demand along with the latest Hollywood releases.
– ZAFIRO TV: Dynamic and intuitive television system adapted to the preferences and nationality of the guest.
– ZAFIRO Sales: increase in online transactions and generation of additional income.
– ZAFIRO Design & Analytics: Creation of unlimited interfaces adapted to each guest and statistics of their interaction with the IPTV system.
What are you waiting for your hotel to move towards Smart philosophy and become a reference in the hotel sector?
Ask us about ZAFIRO and everything it can offer you!
According to different studies focused on the hotel sector, free and quality WiFi is ranked number 1 in terms of desired services, making having an efficient connectivity solution a priority for hoteliers. Luckily, the technological advances of recent times make available to the sector different alternatives to ensure a service that meets customer expectations. Among these new technologies that should be taken into account, there is undoubtedly GPON technology.
The new generation of passive fiber optic networks ensures the highest quality experience while reducing costs and simplifying network management. With more and more connected guests with greater communication needs, the quality provided by GPON technology over fiber optics is the ideal solution for the hospitality market.
ZAFIRO WiFi by Entertainment Solutions
At the beginning of 2019, Entertainment Solutions reached a corporate agreement with the Spanred company for the integration of its WiFi solutions to our product portfolio, and, its Manager, Javier Muñoz, joined our team as Network Business Unit Director, passing Spanred To be our reference installer in Spain.
This is how ZAFIRO WiFi emerges, an efficient and secure connectivity solution that also allows GPON technology to be transferred to the hotel environment, responding to current demands, solving infrastructure limitations and providing true added value.
In the words of Javier Muñoz, “our current GPON infrastructure has technological avant-gardes such as multipoint point wireless networks and, of course, traditional wired networks”.
In addition, another of the advantages that GPON technology brings to ZAFIRO WiFi is “the possibility of using the two existing bands in the market and being compatible with devices that do not yet have connectivity in 5 Ghz”.
Do you want to know how ZAFIRO WiFi can make you grow while improving the experience of your guests? Contact us!
Today, November 21st, we celebrate the World Television Day. This day, officially proclaimed in 1966 by the General Assembly of the United Nations, has as its main objective to turn this element, already so integrated into our lives, in a way to achieve specific global objectives related to important aspects such as security, economic development or various social and cultural issues.
The ZAFIRO ecosystem and the television
For ZAFIRO, the television is also an essential element when it comes to transforming the guest experience into a truly memorable one. In fact, solutions such as ZAFIRO IPTV, ZAFIRO Cast or ZAFIRO Digital Signage make television the key element to provide a unique interactive experience.
ZAFIRO IPTV, in addition to being intuitive and fully customizable, represents a significant advance in the use of the television in the hotel room. The solution not only allows the guest to enjoy the best entertainment and the latest Hollywood premieres, but also offers the possibility that of accessing all the hotel or city information in an attractive and dynamic way, and even acquiring products and services through the television!
For its part, ZAFIRO Cast allows the guest to share the content of their mobile device with the television in the room, being able to enjoy services as the order of the day as Netflix, HBO, or their own library of images and videos!
In addition, solutions such as ZAFIRO Digital Signage, transfer this interactive experience to every corner of the hotel. Through the different television screens distributed in the common areas, this dynamic Dynamic Marketing solution allows the hotel to keep the guest informed of the highlights of the establishment or of the most attractive promotions.
ZAFIRO and its compatibility with different types of televisions
Good news! ZAFIRO is compatible with both latest generation televisions that have integrated STB, as well as those that do not, thus extending the life of existing televisions and converting them into Smart TVs with the latest technology.
In short, the combination of the TV with the different ZAFIRO solutions is a real added value not only for the hotelier but for the guest, being able to make the real difference when choosing a hotel or another. Experience is vital!
Happy World Television Day!
A recent study by IAB Spain on digital signage in Spain states that this type of dynamic advertising conveys a greater sense of modernity and technology to 90% of the people surveyed. Of these, 85% consider it a type of practical format and much more adaptable to the needs of the environment.
In addition, digital signage goes a step further in terms of possibilities of use. For example, 66% of users acknowledge having interacted with advertising in this type of format at least once through a QR code or their own social networks, thus feeling part of a complete digital experience. to be part of the digital screen experience.
If we transfer this type of experience to an environment as competitive and complex as the hotel, experts in the sector affirm that the use of digital signage in the common areas of the hotels would have a positive impact on the first perceptions of the guest upon arrival at the hotel. establishment.
ZAFIRO Digital Signage, the perfect ally for the hotel establishment
Thanks to digital signage, hotels have a powerful tool to attract guests, provide a better experience and increase ROI.
Solutions such as ZAFIRO Digital Signage allow not only to inform guests about the different offers and services offered by the hotel through the different screens of the common areas, but also the interaction would go a step further if the solution were Integrates with solutions such as ZAFIRO IPTV or ZAFIRO Mobile. Such integration would allow the guest to enjoy the interactive entertainment offered by both solutions (TV, movies, apps, Shopping, Room Service …) and have access to key hotel information and offers while enjoying such services through TV from your room or even from your own mobile device.
In short, the incorporation of digital signage in the different common areas of the hotel, and even dynamic marketing in the different rooms through advertising integrated with the interactive television system, contributes to creating a technological and avant-garde atmosphere while improving The interactive guest experience. An added value that, undoubtedly, your guests will appreciate.