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Last 7th and 8th of October, one of the most awaited reunions of the Latin American tourism scene was held in Cartagena de Indias. Through the framework of the XXVII National Hospitality Congress and Expocotelco, the hotel sector was able to meet again and draw up key strategies to guarantee its reactivation.

According to José Andrés Duarte, President of the Colombian Hotel and Tourism Association (Cotelco), the main challenges of the Latin American hotel industry, and especially the Colombian one, focus on knowing how to adapt to the “new normal”; listen to the demand arising from the crisis; convey confidence; renew ties with national, departmental and municipal governments; keep jobs and even begin cautiously increasing them as activity picks up.

Josefina Castro, was the visible face of ZAFIRO in Expocotelco

Josefina Castro, Regional Director of ZAFIRO by Entertainment Solutions, participated directly in the event through her presence at the STAND 88 of the Hotel las Américas Convention Center. In addition, Josefina was also able to share with the attendees the keys on how contactless technology on cloud architecture can help hoteliers to surprise their customers, through a special presentation.

As Josefina told us, “Expocotelco was the perfect occasion for local hoteliers to discover how ZAFIRO Cloud can help them make that digital leap that the sector is asking for in order to reach the awaited recovery of the national and international tourism”

ZAFIRO Cast Cloud, key solution during the event

ZAFIRO Cast Cloud was one of the solutions that specially caught the attention of hoteliers. This solution, based on Google Chromecast technology, in addition to being a differential value in terms of customer experience, allows the hotel to enjoy all the advantages offered by its integration in the cloud.

At a corporate level, the hotel group can easily control all its properties through a single manager, having direct access to highly detailed statistics on the general use of the solution (users, total and average usage time, most used apps …).

ZAFIRO Cast Cloud also offers the possibility of creating fully customized interfaces for the welcome screen and instructions based on predefined templates or from scratch. And the solution allows great customization, being able to edit text, image, video, HTML fields and more.

But, without a doubt, we are also left with these words from Josefina as a summary of the event: “Despite these months so complicated by the pandemic, the experiences lived during Expocotelco are the perfect indication that we can finally see the light at the end of the tunnel. Good news will arrive for the sector very shortly. I have no doubt! “