Guest experience and upselling
How to create a customer profile that helps your hotel understand its guests
27 de October de 2026
A name, an email address and a booking reference identify a customer profile for marketing. They tell you much less about what that person expects from your hotel.
Read More → Guest messaging solutions via TV and mobile phone
21 de October de 2026
ZAFIRO’s guest messaging solutions with professional branding options and multilingual support for international guests allows you to send digital messages, notifications and promotional content directly to your guests through their preferred devices.
Read More → Connecting the hotel digital customer journey from arrival to checkout
30 de June de 2026
Optimising the hotel customer journey map is not about adding more technology, but about better connecting each moment. Guests do not think in terms of products: they experience moments. They look up information before arriving, connect to Wi-Fi, check services on their mobile, interact with the TV, place orders or check out.
Read More → The 17 best hotel guest and customer satisfaction survey questions
26 de June de 2026
Measuring guest satisfaction does not have to involve lengthy surveys or complex forms. In fact, the hotels that achieve the highest participation in their feedback systems are those that focus on simplicity.
Read More → New ZAFIRO CORE features for TV and Mobile
28 de May de 2026
ZAFIRO CORE continues to expand the possibilities for customisation, communication and design within the ZAFIRO ecosystem, incorporating new tools designed to improve the guest experience and simplify content management from a single platform. The Widget Promo feature, within the Promo Tools option, and Interactive Maps, within Advanced Design, are now available for ZAFIRO TV and ...
Read More → Hotel upsell software and strategies to increase guest & room upsells
15 de April de 2026
Increasing revenue and selling hotel packages no longer depends solely on occupancy rates or room prices. True growth lies in maximising revenue per guest throughout their stay.
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