The evolving guest profile is also transforming the way hotels communicate, sell services and support guests throughout their stay. In line with this, Crowne Plaza Geelong has relied on ZAFIRO’s solutions to create a more connected, dynamic experience that aligns with the expectations of today’s traveller.
The technological integration has been designed as a natural extension of the hotel: intuitive for the guest, efficient for the team and capable of enhancing both the experience and interaction with the services available within the establishment.
How ZAFIRO has contributed to Crowne Plaza Geelong
Through the implementation of TV, entertainment, mobile and sales solutions for the hospitality sector, the hotel has developed a digital ecosystem that connects rooms, services and the user experience within a single environment.
A stay transformed into a more interactive experience
With ZAFIRO IPTV for hotels and ZAFIRO hotel In-Room Entertainment, guest rooms offer a modern and personalised audiovisual experience. Guests can easily access content, relevant information and hotel offers via a clear interface tailored to the establishment’s visual identity.
This integration also allows for centralised in-room communication, making it easier for guests to discover available services and activities without the need for additional processes or physical media.
Crowne Plaza Geelong connects guests with the hotel in real time
The experience continues beyond the television thanks to the ZAFIRO Mobile hotel app, which allows guests to interact with the hotel from their own mobile device. From checking information to accessing specific services, everything is presented in a simple and accessible way throughout their stay.
Meanwhile, ZAFIRO Guest automatically adapts the experience to the user’s language and profile, whilst also guaranteeing privacy and security whilst using the platform.
The integration of the ZAFIRO Sales e-commerce platform for hotels also allows to present additional services and complementary experiences in a contextual manner, facilitating a more direct relationship between guest and establishment.
About Crowne Plaza Geelong
Located opposite the Geelong waterfront in the Australian state of Victoria, Crowne Plaza Geelong combines contemporary design, premium facilities and a strategic location for both business and leisure travellers. The hotel is part of IHG Hotels & Resorts and stands out for its modern style, its dining options and its stunning views over the bay.
