ZAFIRO continues to expand its deployment possibilities in hotel environments with a new technological milestone: the platform is now in production on TCL Hospitality TVs.
This development follows several months of collaboration between the development teams at TCL and ZAFIRO. Beta compatibility was released in January 2026 for demonstration environments, full compatibility became available in March 2026, and in May 2026, the first project has already been deployed in production.
New compatibility for hotel projects
ZAFIRO’s compatibility with TCL Hospitality televisions opens up a new avenue for hotels seeking to deliver a complete digital experience via in-room televisions, with a flexible, scalable architecture adapted to different infrastructure setups.
Beyond technical validation, the key point is that ZAFIRO is already operating in a real-world environment using this technology. This enables hotels to be offered the full ZAFIRO ecosystem experience on a new compatible platform, integrating interactive TV, entertainment, communication, digital content, connectivity, guest services and upselling opportunities within a single solution.
The full ZAFIRO experience via the television
The television remains one of the main points of contact between the hotel and the guest. With ZAFIRO TV, this device becomes an interactive interface through which guests can access hotel information, services, personalised content and key features during their stay.
Thanks to this compatibility, hotels have a new option to modernise the in-room experience and connect the television to the rest of the ZAFIRO ecosystem, including guest communication, the mobile experience, digital signage, connectivity, PMS integration and the activation of additional services or sales.
This integrated approach helps avoid siloed solutions, reduce technological fragmentation and deliver a more consistent experience for both guests and hotel staff.
A new step in the evolution of ZAFIRO
The launch of ZAFIRO on TCL Hospitality televisions represents a significant step in the platform’s evolution and its ability to adapt to new technological environments within the hospitality sector.
For hotels, it means having a new compatible option for rolling out interactive TV, entertainment, digital communication and connected services projects. For ZAFIRO, it confirms the ongoing evolution of its ecosystem and its ability to respond to the real deployment needs of the hotel market.
With this integration, ZAFIRO is strengthening its role as a technology platform for hotels seeking to enhance the guest experience, from the guest room to all other digital touchpoints.
