ZAFIRO enhances guest information management with more comprehensive profiles, customisable fields and new browsing and usage statistics.
Through ZAFIRO Mobile and ZAFIRO WiFi, hotels can collect information during registration and complete the guest profile with details tailored to their needs, creating a more useful hotel guest database for subsequent segmentation and marketing activities.
Customisable fields for each hotel
Each property can create custom categories, questions and fields to collect relevant information as part of the guest onboarding process. For example, the purpose of the trip, interests during the stay, guest preferences regarding specific services or any other information the hotel considers useful.
This information is linked to the guest’s profile and can subsequently be used for guest segmentation based on different criteria.
Browsing and usage data
In addition to the information provided by guests, ZAFIRO TV and ZAFIRO Mobile incorporate browsing statistics that reveal which content and sections generate the most interest.
On ZAFIRO TV, it is also possible to analyse TV channel usage, providing additional information about the most-watched content.
The combination of profiles and statistics enables the hotel to identify interests, create segments and better target its communications and marketing activities.
If you would like to find out how ZAFIRO Mobile, ZAFIRO WiFi and the analytics tools can help you get more out of your guest data, request a demo with our team.
